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To say that business conditions these days are less than ideal across the board would be a great understatement. Because of these conditions, companies must tread carefully when it comes to funding the marketing initiatives necessary for their very survival. Email marketing is already affordable, but it just doesn’t get any more economical than free. In this article, we will take a look at why free email marketing is such a good option for the small business operating in an ailing economy.
Email is Still Cool
Consumers these days use a broad array of devices and mediums to communicate. Social media, instant message, and SMS text are just a few of many that instantly come to mind. While several channels have come along over the last couple of years, email remains as common and useful as ever. Consumers around the world have an email account they use on a regular basis, and if you run a small business, you can rest assured that the members of your target audience are among the bunch. What does all this mean? That free email marketing can give you a reliable way to get in touch with the people you need to reach.
Its Measurable
Today, it takes a number of different key ingredients to make up a successful business strategy. One of the most important is a system that keeps track of your performance. Knowing how your campaigns are truly fairing can be difficult with traditional media, but it is a breeze thanks to the measurability of email. With the inclusion of a simple HTML image tag, email allows you to track just about every vital aspect of your campaigns. This includes the number and percentage of opens, clicks, forwards, and much more. Although robust tracking capabilities may appear to be a luxury limited to paying customers, it is very possible to find it in free email marketing.

Free = Huge Cost Savings
It is no wonder that the rugged economy has hit small businesses so hard when considering that they have fewer resources than their larger counterparts. Unfortunately, this usually means they are harder with smaller budgets as well. When money is tight, even methods that are generally affordable can be prohibitive. This is what makes a solution like free email marketing so ideal in these tough times. The cost savings it delivers can give a small business the opportunity to keep the budget intact, and boost their profit margin in the process. Spending less is always going to produce a better looking return in the long run.
Email Marketing Summary
Free Email Marketing is a great fit for organizations of all sizes. In today’s sluggish economic climate, you could say a free service is perfectly suited for small businesses. It literally lays off the budget while providing all the powerful tools that many companies around the world gladly pay for. We can’t really think of any reason for a small business not to at least consider free email marketing.

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